Entrepreneurship, Marketing and the Interwebs

Blog by JP Zeni

Archive for May 2011

Great time at Realtor Quest and REbarcamp

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I spend a fair bit of time over the last week out hustling for my RE2social project and I actually just started a new blog specifically about it and social media for agents in general. Both events were pretty interesting and I’m looking forward to seeing the amount of business and business development opportunities they drum up respectively.

After spending a lot of time discussing social media as an portion of an overall marketing plan I’m starting to develop some theories about social media as a service (smaas?). There are a lot of things at play when it comes to social media being delivered by a 3rd party but, in general, I think the biggest questions you need to ask yourself are:

– What is the level of trust I have in the person/company delivering the SM content?
– What is the quality of content they can provide?
– Can they effectively represent my brand?
– Can I dedicate the time and resources necessary for committed and effective self management of SM?
– What is the level of expectation my fans/followers are going to have of my SM presence?
– Can a provider integrate SM more effectively into my existing marketing strategy?

Then, given the above, what aspects of my social media strategy/implementation should be in-house vs. outsourced?


Written by jpzeni

May 7, 2011 at 3:15 pm

Posted in Uncategorized